Brand & Creative Strategy
Now
Strategy with an editor’s eye. Stories built to travel.
ABOUT ME
Based in Berlin and working worldwide, I've spent the past decade busy across music, sports, culture & the internet.
HOW I WORK ·
Rebuild the voice, then build the world around it.
I tend to arrive at inflection points — brands and platforms mid-transformation, start-ups in hyper-growth, or organisations coming out of a difficult season that need things pointed somewhere new. That's the work: reset the strategy, rebuild the voice and visual identity, then build the world around it.
BUILD OR REBUILDWhat I do
Brand & content strategy
Positioning, messaging, content architecture and go-to-market strategy.
Editorial & multimedia direction
Ideas shaped across film, podcasting, publishing, newsletters and social.
Campaigns & cultural strategy
Campaign strategy, activations and talent partnerships built for cultural relevance.
Creative & editorial leadership
Leading in-house teams, agencies and partners through growth and change.
Selected clients & collaborators
