A multidisciplinary creative leader, strategic director and storyteller who creates campaigns, content and entertainment for brands, publishers and artists.
Clients or collaborators include the likes of Southbank Centre, Sonar, Nike, Marvel, Highsnobiety, Kinfolk, Lacoste, fabric, Jägermeister, Armani Exchange, Tresor, Ricardo Bofill, Norm Architects, Monocle, Courier Magazine.
Ahead of joining RA in 2022, the brand’s reputation as the holy grail of electronic music journalism had fallen. As part of the new leadership team, this period marked transformative change and instilled the foundation for a modern brand, new voice and visual identity, alongside creative & strategic direction.
As Head of Content, I was the creative and strategic director for all things multimedia from films to podcasting to social media.
